The protection of your private sphere is for us of great importance. In what follows we inform you in detail about the handling of your data.

1. Name and Contact Date of the Processing Controller

This data protection information applies to the data processing by

Processing Controller:

BG Publishing & Merchandising GbR

represented by the Managing Directors Hans Kürsch, André Olbrich

47929 Grefrath



2. Collection and Storage of Personal Data and the Nature and Purpose of its Use

a) During Visit to the Website

On calling up our website information is automatically sent to the server of our website by the browser used by your terminal device. This information is temporarily stored in a so-called log file. The following information is thereby recorded without your involvement and is stored until its automatic deletion:

  • the IP address of the visiting computer
  • the date and time of access
  • the name and URL of the file called up
  • the website from which the access took place (referrer URL)
  • the browser used and, sometimes, the operating system of your computer and the name of your access provider.

The data mentioned is processed by us for the following purposes:

  • to ensure smooth connecting to the website
  • to ensure comfortable use of our website
  • for evaluation of the system’s security and stability
  • for further administrative purposes.

The legal basis for the data processing is article 6, paragraph 1, sentence 1, letter f of DSGVO [GDPR]. Our legitimate interest arises from the above-listed purposes of data acquisition. In no case do we use the data collected for purposes of drawing inferences to your person. In addition to this, during visits to our website we employ cookies and analytic services. More detailed explanations on this can be found under points 4 and 5 of this data-protection statement.

b) On Registering for our Newsletter

If, in keeping with article 6, paragraph 1, sentence 1, letter a. of DSGVO [GDPR], you have explicitly consented to this, we will make use of your e-mail address for purposes of regularly sending you our newsletter. Our interest is directed towards deploying a user-friendly and secure newsletter systems that both serves our business interests and corresponds to the expectations of the users. For receipt of the newsletter disclosure of an e-mail address is sufficient. Optionally, we ask you to give your name and your country, for purposes of addressing you personally, as well as country-specific information, in the newsletter.

Double-Opt-In and Keeping Records. Registration for our newsletter makes use of a so-called double-opt-in procedure, i.e. after the registration you are sent an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that nobody can log-on with someone else’s e-mail address. The log-ons to the newsletter are recorded in order to be able to verify the registration process in keeping with the legal requirements. This includes storage of the times of registration and confirmation, as well as of the IP address. The changes in your data stored with the dispatch service are also recorded.

Dispatch Service. The dispatch of the newsletter is undertaken by “MailChimp”, a newsletter-dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can read the data-protection provisions of the dispatch service here: The e-mail addresses of our newsletter recipients, as well as their further data described in the context of this information, are stored on the servers of MailChimp in the USA. MailChimp uses this information to dispatch and to evaluate the newsletter on our behalf. Furthermore, according to its own information MailChimp can use this data for optimization or improvement of its own services, e.g. for technical optimization of the dispatch service and for presentation of the newsletter, or for economic purposes, to determine from which countries the recipients come. MailChimp does not, however, use the data of our newsletter recipients to contact them itself, nor does it pass on the data to a third party. We trust in MailChimp’s reliability and in its IT and data security. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield agreement and hereby provides a guarantee that the European level of data protection will be complied with (

Cancellation is possible at any time, e.g. via a link at the end of each newsletter. Alternatively, you can send your cancellation by e-mail to, again at any time.

c) On Using Our Contact Form

With enquiries of whatever sort we offer you the possibility of contacting us via a form provided on the website. Here the disclosure of a valid e-mail address is necessary, so that we know where the enquiry came from and are able to send a reply. Further disclosures can be made voluntarily.

The data processing for purposes of establishing contact with us is undertaken in keeping with article 6, paragraph 1, sentence 1, letter a of DSGVO [GDPR] on the basis of your freely given consent.

The personal data collected by us for use of the contact form is automatically deleted after conclusion of your enquiry.

3. Passing-On of Personal Data

No transfer of your personal data to a third party for purposes other than those listed below takes place.

We only give your personal data to a third party if

  • you have given your explicit consent to this in keeping with article 6, paragraph 1, sentence 1, letter a of DSGVO [GDPR]
  • the passing-on is necessary, in keeping with article 6, paragraph 1, sentence 1, letter f of DSGVO [GDPR], for purposes of assertion, exercising or defence of legal claims and there is no reason to suspect that you have a predominant legitimate interest in your data not being passed on
  • a statutory obligation exists for the transfer, in keeping with article 6, paragraph 1, sentence 1, letter c of DSGVO [GDPR]
  • this is legally permissible and, in keeping with article 6, paragraph 1, sentence 1, letter b of DSGVO [GDPR], is necessary for the processing of contractual relationships with you.

4. Use of Cookies

We make use of cookies on our site. These are small files that your browser creates automatically and that are stored on your terminal device (laptop, tablet, smart phone, etc.) when you visit our site. Cookies do not harm your terminal device; they contain no viruses, Trojans or other malware.
Information that in each case has to do with the specific terminal device deployed is stored in the cookie. This does not mean, however, that we thereby have direct knowledge of your identity.

The use of cookies serves, on the one hand, to make it easier for you to utilize our offer. To this end we deploy so-called session cookies to see if you have already visited individual pages of our website. These cookies are automatically deleted after you have left our site.

In addition to this, we also make use of temporary cookies, which are stored on your terminal device for a certain fixed period and serve to optimize user-friendliness. When you visit our site again in order to make use of our services it is automatically recognized that you have previously visited us, and which input and settings you then made use of, i.e. you need not enter these again.

We also employ cookies to statistically record and evaluate the use made of our website, and for purposes of optimizing of our offer for you. These cookies make it possible for us to automatically recognize, on a renewed visit to our site, that you have previously visited us. These cookies are automatically deleted, in each case, after a specified period.

The data processed by cookies is necessary for the specified purposes and for safeguarding our legitimate interests and those of third parties, in keeping with article 6, paragraph 1, sentence 1, letter f of DSGVO [GDPR].

Most browsers automatically accept cookies. You can, however, configure your browser such that no cookies are stored on your computer, or that an indication is always given before a new cookie is deployed. The full deactivation of cookies can, however, result in your being unable to make use of all of the functions of our website.

5. Creation of Pseudonymized User Profiles for Web Analysis

a) Tracking Tools

The tracking measures listed below and deployed by us are implemented on the basis of article 6, paragraph 1, sentence 1, letter f of DSGVO [GDPR]. With the tracking measures used we want to ensure a needs-oriented design and the progressive optimization of our website. We also employ tracking measures to statistically record the use made of our website and to evaluate it, for purposes of optimizing of our offer for you. These interests are to be seen as legitimate in the sense of the above-mentioned regulation.

Explanations of the respective purposes of the data processing, as well as data categories, can be found in the corresponding tracking tools

b) Google Analytics
For purposes of a needs-oriented design and continuous optimization of our pages we use Google Analytics, a web-analysis service of Google Inc. ( intl/de/about) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”). In this connection, pseudonymized user profiles are created and cookies (see under point 4) are used. The information created by the cookie about your use of this website, such as

  • browser type/version
  • operating system used
  • referrer URL (the site previously visited)
  • host name of the accessing computer (IP address)
  • time of server enquiry

is transferred to a Google server in the USA and is stored there. The information is utilized to evaluate the use made of the website, to compile reports on the website activities and to produce further services associated with the use made of the website and of the Internet, for purposes of market research and needs-oriented design of these Internet pages. Where appropriate, this information is also passed on to third parties, provided this is legally prescribed, or to the extent that third parties process this data on commission. In no case will your IP address be used in connection with other Google data.

You can prevent the installation of the cookies by adjusting the browser-software settings appropriately. In this case, however, we draw your attention to the fact that not all of the functions of this website may then be fully available.

You can also prevent the acquisition of the data generated by the cookie and relating to your use of the website (incl. your IP address) and the processing of this data by Google in that you download and install the browser add-on (

As an alternative to the browser add-on, particularly in cases of browsers on mobile terminal devices you can also prevent recording by Google Analytics in that you click this link …[SO1] . This sets an opt-out cookie that prevents future recording of your data during your visit to this website: The opt-out cookie applies only in this browser and only for our website. It is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

You can find further information on data protection in connection with Google Analytics in the Google Analytics help ( 6004245?hl=de).

On this website Google Analytics has been extended by the code “gat._anonymizeIp();”, to ensure that IP addresses are only recorded anonymized, to prevent direct person-specific allocation (so-called IP masking).

6. Integration of Services and Contents of Third Parties

In our online offer we make use, on the basis of our legitimate interests (i.e. interests in the analysis, optimization and economic operation of our online offer in the sense of article 6, paragraph 1, letter f of DSGVO [GDPR]), of the content and service offers of third-party suppliers to integrate their contents and services, e.g. videos or fonts (hereinafter uniformly referred to as “content”). This always presupposes that the third-party supplier of this content recognizes the user’s IP address, since without the IP address the content cannot be sent to their browsers. The IP address is therefore necessary for the presentation of these contents. We try to make use of only such content that the respective providers of the IP address make use of solely for dispatch of the content. Third-party suppliers can furthermore use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. With the “pixel tags” information such as the visitor traffic on the pages of this website can be evaluated. The pseudonymized information can furthermore be stored in cookies on the user’s device, along with other technical information on the browser and operating system, referring web pages, time of the visit and further details on the use made of our online offer, and can also be linked to such information from other sources.

The following presentation offers an overview of third-party suppliers, as well as their content, and links to their data protection statements, which contain further information on the processing of data and, as partially referred to here, possibilities for objecting (the so-called opt-out).

  • If our customers make use of the payment services of third parties (e.g. PayPal, VISA, Amex, Klarna), the terms of business and the data-protection information provided by the respective third-party supplier apply. These can be accessed within the respective web pages or transaction applications.
  • External fonts from Google, Inc., (“Google fonts”). The integration of Google fonts is undertaken by a server call-up by Google (usually in the USA). Data Protection Statement: Opt-out:
  • Features of the Spotify music service are included on our pages. This service is provided by Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden. The Spotify plugins can be recognized by the green logo on our site. For an overview of the Spotify Plugins, see, when you visit our pages about the plugin a direct connection can be established between your browser and the Spotify server. This enables Spotify to receive information that you have visited our site from your IP address. If you click the Spotify button while you are logged into your Spotify account, you can link the content of our pages to your Spotify profile. This means that Spotify can associate visits to our pages with your user account.More information can be found in the Spotify privacy policy at
  • Features of the public media platform Instagram are included on our pages. These functions are being offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. If you are logged into your Instagram account, you may click the Instagram button to link contents from our website to your Instagram profile. This enables Instagram to allocate your visit to our website to your user account. We have to point out that we as the provider of the website and its pages do not have any knowledge of the content of the data transferred and its use by Instagram.The use of the Instagram plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in being as visible as possible on social media. For more information on this subject, please consult Instagram’s Data Privacy Declaration at:

7. Rights of Data Subjects

You have the right

  • in accordance with article 15 of DSGVO [GDPR], to demand information on personal data of yours processed by us. In particular, you can demand information on the purposes of the processing, the category of the personal data, the categories of recipients with respect to whom or which your data has been or will be disclosed, the planned period of storage, the existence of a right to correction, deletion, limitation of the processing or to objection, the existence of a right to lodge a complaint, the origins of your data, if this has not been collected by us, and on the existence of an automated decision-making process including profiling and, where applicable, sound information on the related details;
  • in accordance with article 16 of DSGVO [GDPR], to demand the immediate correction of incorrect data, or to have any incomplete personal data of yours, that is stored by us, completed;
  • in accordance with article 17 of DSGVO [GDPR], to demand the deletion of your personal data stored by us, provided the processing is not necessary for the exercising of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons that are in the public interest, or for assertion, exercising or defence of legal entitlements;
  • in accordance with article 18 of DSGVO [GDPR], to demand limitations on the processing of your personal data, if the correctness of the data is contested by you, if the processing is unlawful but you reject the deletion of the data and we no longer require it, though you need it for assertion, exercising or defence of legal entitlements, or if you have protested against its processing, in accordance with article 21 of DSGVO [GDPR];
  • in accordance with article 20 of DSGVO [GDPR], to demand to be sent your personal data, that you have provided us with, in a structured, standard and machine-readable format, or to demand its transfer to another controller;
  • in accordance with article 7, paragraph 3 of DSGVO [GDPR], to revoke your previously given consent, with respect to us, at any time. This has the consequence that, from then on, we will no longer be entitled to undertake data processing dependent on this consent;
  • in accordance with article 77 of DSGVO [GDPR], to lodge a complaint with a supervisory authority. As a rule you can choose, for this purpose, the supervisory authority at your customary place of residence or workplace, or that at the place of the registered address of our business.

8. Right of Objection

If your personal data is processed, on the basis of legitimate interests in accordance with article 6, paragraph 1, sentence 1, letter f of DSGVO [GDPR], you have the right, in accordance with article 21 of DSGVO [GDPR], to object to the processing of your personal data, provided there are reasons for doing so that arise from your special situation, or the objection is aimed at direct advertising. In the latter case you have a general right of objection that will be implemented by us without the need for details referring to a special situation.

If you wish to make use of your right of objection, it is sufficient that you send an e-mail to

9. Data Security

During the visit to the website we make use of the much used SSL (secure socket layer) [SO3] procedure in conjunction with the respective highest encryption level that is supported by your browser. This is normally a 256-bit encryption. If your browser does not support a 256-bit encryption, we resort instead to 128-bit v3 technology. You can see whether a single page of our Internet presentation can be transferred encrypted from the closed depiction of the key or lock symbol in the lower status bar of your browser.

We otherwise make use of appropriate technical and organizational security measures to protect your data against accidental or deliberate manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in accordance with technological developments.

10. Current Validity of and Amendments to this Data Protection Statement

This data-protection statement is currently valid as in November 2019.
Due to the further development of our website and the offers presented in it, or due to changes in statutory or official specifications, it may prove necessary to alter this data-protection statement. The current data-protection statement in each case can always be found on the website under , can be called up by you and can be printed out.